![]() People will make their dinner, and sit down to watch the next instalment of a Let's Play instead of watching a standard TV show.” “It has turned into a more interactive TV show. Later in the interview, Ms 5000 Watts points to the ready availability of game streams as another key to their success. Because people dedicate so much of their time to streaming-a handful are paid to do it as either a media or eSports role-you can simply tune in to see them play as your life dictates. Got a spare 30 minutes while you eat lunch? May as well watch your favourite personality play Minecraft, or League of Legends, or Call of Duty (opens in new tab). ![]() It's more about topping up your relationship with the game when you don't have time to play yourself, rather than a total substitution. We expect to be able to access our favourite games whenever and wherever we are, and streaming allows us to do that. Oh, and let's not forget the fact that many people tune in to make themselves better at certain games. Professional LoL streams are a goldmine for amateurs looking for killer tactics and strategies, and Let's Plays can help you get past a level (or puzzle) that you may be stuck on yourself. It’s one thing to have someone explain a solution to you quite another to have them show you, and talk through it. However, many of the most successful YouTubers and Streamers add their own narrative (or expose viewers to very human stories, especially in eSports) to games. And that's a big reason to tune in: to see how other people interpret certain games and to share that experience with others. ![]() “They are experiencing the story of the game with the YouTuber and everyone else watching,” explains Ms 5000 Watts. “Viewers will watch the story unfold as their favourite YouTuber makes the choices and experiences the game, and then they will take to the comments section and share the experience with everyone else viewing.” It's about living vicariously via someone you admire, using them to create stories on top of stories, and sharing that fantasy with like-minded people. This social aspect of watching games has lead to a meteoric rise in popularity for Twitch, which has recently been sold to Amazon for almost $1billion. Speaking to me before the deal, Matthew DiPietro, VP of Marketing for Twitch (opens in new tab) puts it very simply: “Gamers are social by nature, video is their native language, and Twitch is the platform where they connect.” Ok, that's a very 'marketing' response, but it makes an excellent point. ![]() People love watching stuff, and they love talking about what they've seen. “The viewer gets the raw, real view of the gameplay without any embellishment,” says DiPietro. “Getting direct feedback from a broadcaster that you admire is a far cry from forming an opinion based on an over-produced trailer. It’s a much more real, visceral experience.” While it's true that raw footage presents a more honest look at games than pre-rendered trailers, or pre-approved marketing messages, I think it's naive to describe Streams as more real. The fear of raw footage and the democratisation of comment on it is undoubtedly why several publishers have offered online personalities kick-backs to say positive things about their games (opens in new tab). However, even when you're dealing with a completely honest personality-which you are, the majority of the time-you're simply swapping one opinion for another.įact is, people watch games to see and hear what other people make of them. Fantasy general 2 let play professional#. ![]()
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